We tagged along with our Senior Accessories Editor Maria Dueñas Jacobs to scope out the inspiration-packed, historic Flatiron work space of jewelry brand Lulu Frost.
Check out the snaps from Maria’s visit, taken by photographer Lianna Tarantin, and her Q + A with Lisa Salzer, the designer behind Lulu Frost, below.
Hometown: Syosset, New York
Current neighborhood of choice: Flatiron
Favorite Monday-Friday lunch spot: Beecher’s Cheese
Go-to studio snack: Carrots and hummus, almonds and raisins
Favorite websites: netaporter.com, theoutnet.com, charmandchain.com, nytimes.com
Favorite non-fashion stores: John Derian, ABC Carpet and Home, De Vera in Soho.
Age of your brand: 8 years! Can’t believe it’s been that long….
Story behind the name of your brand: Lulu has been my nickname since I was a little girl and my grandmother’s last name was Frost. She worked in the antique jewelry business for years, so it just made sense.
Favorite thing in/about your studio: The amazing height of the ceilings and the beautiful light we get - plus our balcony!
History behind your studio place: Yes, it’s the original Lord & Taylor store from the 1850’s. Very American chic.
Best place/time to get work done: Anytime as long as I have headphones on and can jam to my music.
Current soundtrack in your studio: Spotify stations playing 80’s hits and indie rock music. Plus Grace Jones, of course.
The most important tool in the studio: The most important tool in the studio is the flex shaft because everyone needs it all the time to drill, polish and file our jewelry.
In five words or less, describe your spring 2012 collection: Feminine, beachy must-have jewelry!
Historical figure would you have liked to wear your pieces? Nancy Cunard