Onward, Lulu

Decoding Serena

1. profession / job title: Consultant Special Projects for Lincoln Center Institute, Events Director at ASMALLWORLD

2. favorite number & why: 4. It’s my Dad’s lucky number and I’m a Daddy’s Gal. For some reason unbeknownst to me, I’ve been drawing the number 45 in the sand, snow and air all my life. I’m not sure what that has to do with luck, although I like to believe it may be the age when something magnificent happens to or around me.

3. best spot for shopping in NYC: Thomas Sires on Elizabeth Street is like a mini-Colette, they have everything from kids clothes to jewelry, paper and ready-to-wear items from their eponymous label. I also love The Reformation and Some Odd Rubies on Ludlow Street for one-of-a-kind re-designed vintage finds. Just being at stores like Maryam Nassir Zadeh, Opening Ceremony and Assembly makes me feel like an artist. If I won the lottery I would raid Kirna Zabete for everything they have. Di Palo in Little Italy for cheese.

Above, Serena wears a Lulu Frost 50 Year Necklace.

No doubt that our CODE fine jewelry line is one of our most popular collections. When designing the pieces, Lisa was inspired by the power of numbers and the special meaning they can hold for different people.

What are your lucky numbers?